608 7-1 MS 3 (Adidas Zx 8000 Bape X Undftd Shoes) Specifically, the following cr
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608 7-1 MS 3
(Adidas Zx 8000 Bape X Undftd Shoes)
Specifically, the following critical elements must be addressed:
IV. Marketing Strategy: In this section of the project, you will propose a marketing strategy for the price, placement, and promotion of your product or service, based on your analyses of the previous two sections. This is where the key details of your marketing plan will be communicated to stakeholders.
Remember that your strategy must be supported by your market research.
1. Describe the key attributes of your sport product or service that make it a value for consumers. Support your position with research. Consider the following within your description: What are the features that are both appealing to consumers and different from competitors’ products? Why should consumers purchase this product instead of the competitors’ products?
1. Analyze the pricing standards of the industry for comparable products or services.
2. Propose a pricing structure for your product or service. Justify the pricing based on your analysis of comparable products or services.
1. Analyze the current distribution channels for comparable products or services, including the prominence of online buying within the industry.
2. Propose a placement and distribution structure for your product or service. Justify the structure based on your analysis of current distribution channels within the industry.
1. Propose a high-level promotion and advertising strategy for your product or service, including how you plan to attract new customers and retain existing customers. Support your strategy with specific examples.
2. Explain what social media campaigns will be part of your strategy. Justify your strategy with research.
3. Explain what promotional events will be part of your strategy. Justify your strategy with research.
4. Explain what sponsorship activation will be part of your strategy and how this will be communicated to potential customers. Justify your strategy with research.
5. Create a sample timeline of promotional events for the first three months of launching the product or service, including an explanation of how these events will be communicated to potential customers.
Guidelines for Submission: Your paper must be submitted as 3 page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.