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You are considering going into business on your own within the Media Industry an

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You are considering going into business on your own within the Media Industry and have been busy exploring different business options. You have asked a group of trusted experts for their feedback on your business idea. You are required to produce a 15-minute online presentation to your trusted experts on how your product or service brings innovation, profitability and competitive advantage to the marketplace. 1. You MUST demonstrate what is different about your new product or service, i.e. USP, how it benefits the customer, and show that you fully understand the entrepreneurial skills to launch your business by conducting a feasibility analysis.
2. Demonstrate how you have used your feasibility analysis and entrepreneurial skills to identify and shape your product or service. 3. Critical analyse the factors that encourage and inhibit the move to entrepreneurship within the Media Industry. This should include a market analysis.
4. Evaluate and appraise your personal potential as an entrepreneur.
Your presentation is to include analysis of how it is different to existing products or services, some of the hurdles you might have to overcome in getting the idea to market and evaluate your own skill set and experience against those of an entrepreneur, conducting a skills gap analysis in the process.
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