MARKETING MIX-This is significant in any marketing plan. The entire marketing
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MARKETING MIX-This is significant in any marketing plan. The entire marketing plan and strategic approach is built around the manipulation of the marketing mix. Consider:A. Products/Services-What are they? What are their features? What is the utility of it? Is it used for anything other than its intended purpose?B. Price-What level in consideration of the market profile and the intended niche?What will be its compensatory nature, i.e. throughout its life cycle? How will price position the product or service? What will be the most price per unit of issue, i.e. commercially and institutionally (if applicable)?C. Promotion-Who are we trying to reach? What will be the message? What will be the medium? What is the role of promotion in positioning?D. Place-Consider the channels to include distribution, location of target markets,method of selling, etc. Where are the customers? How are we going to get the products or services to our customers, and how difficult is it for us to reach them?Is there potential for ROI?