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Introduction In this module, we explored business, government, and society as an

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Introduction
In this module, we explored business, government, and society as an interrelated system made up of primary and secondary stakeholders. In additional to stakeholder forces, we also introduced some of the broader forces influencing this system. In this assignment, you will demonstrate your understanding of stakeholder relationships and influences (including that of government and the media) on industry and public issues.
This assignment will comprise 15% of your total course mark. Part A is a case study involving an important public issue regarding the environment, and Part B is a report on public issues relating to the tobacco industry. Each question carries the marks as stated for a total of 100 marks.
Part A: Instructions
Read Discussion Case: Coca-Cola’s Water Neutrality Initiative on pages 43 and 44 of your textbook.
Question 1: Describe the “performance-expectations gap” evident in this case – what were the stakeholders’ concerns and how did their expectations differ from the company’s performance? (15 marks)
Question 2: If you applied the strategic radar screens model to this case, which of the eight environments would be most significant? Support your position. (5 marks)
Question 3: In your opinion, did TCCC respond appropriately to this public issue? Why or why not. (10 marks)
Part B: Instructions
The tobacco industry is constantly in the media. Choose one or more public issue(s) relating to the tobacco industry (banning of smoking in public places, secondary smoke health issues, controls on tobacco advertising and corporate sponsorship, youth or women as a tobacco industry target markets, etc.) Write a 2,500-word, double-spaced report containing the following:
Section 1. Context: Introduce the issue(s) you have selected and list primary and secondary stakeholders influencing or influenced by this issue(s). Be specific in naming individuals, groups, associations, and/or government bodies and describe these stakeholders’ roles. (15 marks)
Section 2. What does this mean to my family?: Identify your own stakeholder role(s) in relation to the tobacco industry and cigarette smoking in our society. Describe the biases, perspectives, or experiences that may influence your position on this public issue. (10 marks)
Note
There is no right or wrong perspective, but it is important to recognize your own stakeholder positions and how they influence your perspectives.
Section 3. What does this mean to my company?: Imagine yourself as a tobacco industry executive and describe management of the public issue(s) from this perspective. (15 marks)
Section 4. What does this mean to my country?: Discuss the role(s) of government in this issue(s) and how it is influencing both the industry and the public. (15 marks)
Section 5. Media impact: Describe the media’s role in this issue(s) and the perspective it is presenting to the public. Discuss industry-sponsored media communications, as well as government communications and reporting in the popular press. Cite specific examples, using references. (15 marks)
Bellinger, G. (2004). Systems thinking: The way of systems. Retrieved from http://www.systems-thinking.org/theWay/theWay.htm
Lawrence, A., & Weber, J. (2008). Business and society: Stakeholders, ethics, public policy (12th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2014). Business and society: Stakeholders, ethics, and public policy (14th ed). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2017). Business and society: Stakeholders, ethics, public policy (15th ed.). New York, NY: McGraw-Hill Higher Education.
McDonald’s posts first-ever loss. (2003, January 23). BBC News World Edition. Retrieved from http://news.bbc.co.uk/2/hi/business/2688665.stm
Preston, L. (2003). Redefining the corporation: Consensus statement on the stakeholder model of the corporation. Project of the Joseph L. Rotman School of Management, University of Toronto.
Senge, P. (1990). The fifth discipline: The art and practice of the learning organization. New York, NY: Doubleday Dell Publishing Group.
Weber, J., & Glyptis, S. M. (2002). Instructor’s resource manual to accompany Business and society: Corporate strategy, public policy, ethics (10th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2008). Business and society: Stakeholders, ethics, public policy (12th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence,A., & Weber, J. (2014). Business and society: Stakeholders, ethics, public policy (14th ed.). New York, NY: McGraw-Hill Higher Education.
Merriam-Webster Dictionary. (2007). Retrieved from http://www.m-w.com/dictionary/economics
Weber J., & Glyptis, S. M. (2002). Instructor’s manual to accompany Business and society: Corporate strategy, public policy, ethics (10th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2008). Business and society: Stakeholders, ethics, public policy (12th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2014). Business and society: Stakeholders, ethics, public policy (14th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2017). Business and society: Stakeholders, ethics, public policy (15th ed.). New York, NY: McGraw-Hill Higher Education.
Lincoln, A. (1863, November 19). The Gettysburg address. Retrieved from http://www.loc.gov/exhibits/gadd/
Robin, R. (2003, September 2). Survival of the fittest. Canadian Business, 50.
Weber J., & Glyptis, S. M. (2002). Instructor’s manual to accompany Business and society: Corporate strategy, public policy, ethics (10th ed.). New York, NY: McGraw-Hill Higher Education.
Bowling for Columbine. (2003a). [Film’s website’s home page.]Retrieved from http://www.bowlingforcolumbine.com/
Bowling for Columbine. (2003b). [Film’s website’s library page.] Retrieved from http://www.bowlingforcolumbine.com/library/teachers/page.php?content=182003
Klein, N. (2000a). No logo: Taking aim at the brand bullies. Toronto, ON: Random House.
Klein, N. (2000b). Excerpt from No logo. Part II. (2000, November 27). Retrieved from http://books.guardian.co.uk/firstchapters/story/0,6761,403549,00.html
Klein, N. (2000c). Excerpt from No logo. Part I. (2000, November 27). Retrieved from http://www.guardian.co.uk/books/2000/nov/27/firstchapters.extract
Lawrence, A., & Weber, J. (2008). Business and society: Stakeholders, ethics, public policy (12th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2014). Business and society: Stakeholders, ethics, public policy (14th ed.). New York, NY: McGraw-Hill Higher Education.
Lawrence, A., & Weber, J. (2017). Business and society: Stakeholders, ethics, public policy (15th ed.). New York, NY: McGraw-Hill Higher Education.
McClellen, S. (2005, December 6). Global ad spending expected to grow 6%. Brandweek. Retrieved from http://www.brandweek.com/bw/esearch/article_display.jsp?vnu_content_id=1001615315
Post, J., Lawrence, A., & Weber, J. (2003). Business and society: Corporate strategy, public policy, ethics (10th ed.). New York, NY: McGraw-Hill Higher Education.
Weber J., & Glyptis, S. M. (2002). Instructor’s manual to accompany Business and society: Corporate strategy, public policy, ethics (10th ed.). New York, NY: McGraw-Hill Higher Education.

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