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Case Study In teams of up to four students, you will develop your understanding

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Case Study
In teams of up to four students, you will develop your understanding of hotel revenue strategies by applying concepts studied in class, reading relevant academic articles and observing real practice. Each section of the report requires a critical review of relevant theory that will support the analysis of observations and the formulation of recommendations Assessment Criteria General Introduction 0.5 pages
PRICING STRATEGY: Analyse how differential pricing is applied to take optimal decisions and improve revenue and bottom-line performance. 2 pages
DISTRIBUTION STRATEGY: Evaluate channels utilised for different purposes, related to a revenue optimization strategy 2 pages
INVENTORY STRATEGY: Identify how room and other inventory is sold, to optimise revenue and profit. 2 pages
COMPETITOR ANALYSIS & FORECAST: Analyse competitor sales strategies to formulate presumed demand forecast. 2 pages (THIS IS MY PART- this is what is supposed to be the research on)
General Conclusion (formatively marked) 0.5 pages
NB: Each member of the team will be responsible to write one part of the report and will be assessed individually. There is no group mark. What to include in your individual section
i. A short introduction to the theme ii. Main Body
iii. Conclusion Presentation, professional writing, layout, grammar, spelling, etc. will be assessed.
Some topics that can be included:
• Same table: Show that the hotel include kid’s friendly and include MICE (meeting and event room)
• Paragraph with 2-3 peer reviewed articles explaining why competitors
• Can base your table on what you found for your paragraph
• SWOT analysis about the 6 hotels
• A paragraph about using Peer reviewed about SWOT analysis
• Put all packages (all details) of each hotel in a table with the price and the length of stay too • Look at the prices for the competitors, see when it more expensive for every month and if weekends are more expensive or not compared to the week
• Find all events that happen in Dubai during the year
• Look at the weather throughout the year
• If the weather is sunny or not; rain seasons; and temperatures
Also please note the table below;

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