(Chap.12, PSDP). Here the purpose of this talk is not to change but to modify a
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(Chap.12, PSDP). Here the purpose of this talk is not to change but to modify a belief, value, or action of the audience. Look at all levels of argument- logos, pathos, and ethos -all considered in a persuasive argument. Also, consider your audience- how and why they think, feel, and believe the ways they do about your topic. Frame your idea carefully, And most importantly, empower your audience with both a way to think and a way to act. This is perhaps the most difficult talk. As you analyze your audience, look particularly at culture, age, gender, education, and any variable that is applicable to the issue. The text will be 1500 two 2000 words -roughly 6-8 minutes of speaking time. This will allow each of you to develop an interesting but also involved topic. Here we return to the Greeks -why do you think as you do, why your emotions, and how do your beliefs -in their broadest sense -effect your argument? – Times New Romans & 12 point font size; Double Spaced.