Please read the case study about United Airlines’ crisis: https://www.prweek.com
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Please read the case study about United Airlines’ crisis: https://www.prweek.com/article/1435619/timeline-crisis-united-airlines (Links to an external site.). Based on what we learned in this chapter such as message mapping, planning a crisis etc., 1) what do you think of UA’s response to its crisis? 2) In retrospect, what public relations changes, if any, will you advise United Airlines in the event of a similar tragedy in the future?
Attached is the book.