Retailers and those companies in the experience sector, by which we mean museums
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Retailers and those companies in the experience sector, by which we mean museums and other visitors based attractions, are facing an extremally tough trading situation and as such they can only survive if their marketing mix convinces consumers that it satisfies their wants better than competing brands. For a case study retailer or experience explain how the marketing mix elements work together to influence consumer buying behavior.
Your explanation should focus on the psychological and sociological drivers of consumer behavior, on the consumer decision making process and make extensive use of examples of the marketing activities of your chosen retailer or experience.
Please note that as these businesses are service based, marketing mix elements must cover the extended marketing mix for services, product, price, place, promotion, people, process and physical evidence.
Just do 50% of the report Up to 3rd component. There are 5 there (see the guide)