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You should analyze and produce a report the digital presence of an organization

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You should analyze and produce a report the digital presence of an organization ‘’ Nike, Inc.’’ and use wider reading from published reputable sources including journal articles, newspaper articles, blogs, research statistics, best practice examples and published interviews in the trade press to support your analysis. You will be expected to read widely from academic and professional sources to support your recommendations. You can use charts, illustrations, applied models and frameworks, and screenshots to audit the organization but please be aware when using images that there are limits on the file sizes Turnitin can accept. Table of Content
1. Introduction 2. Situation Analysis 2.1 Internal Analysis 2.1.0 Product 2.1.1 Place 2.1.2 Price 2.1.3 Promotion 3. External Analysis 3.1 PEST Analysis 3.1.0 Political 3.1.1 Economical 3.1.2 Social 3.1.3 Technology 3.1.4 Industry rivalry 3.2 Conclusion to external Analysis 3.2.0 Opportunities and Threats 4. Digital Analysis 4.1 Website 4.2 User Experience 4.2.1 Accessibility 4.2.2 Readability 4.2.3 Search Engine Optimization 5. Reach 5.1.1 Social Media KPI Benchmarking 5.1.2 Engagement 5.1.3 Content earned media 6. Conclusion 7. Recommendations 8. Reference list

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