Tesla Expanding into Chile Market PURPOSE: To develop an export marketing strate
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Tesla Expanding into Chile Market
PURPOSE: To develop an export marketing strategy for a product or service
DELIVERABLE: Your Company has a committed to an export expansion strategy, which involves entering new markets. The CEO wants you to evaluate and select at least one new market to enter and submit a report for his consideration, you have been asked to:
1) Clearly define your market segment, or segments
2) For your primary Segment, map out the “buyer behavior” model
3) Determine the product mix
4) Describe how you will enter the market (market entry strategy)
5) Determine any product/service modification or localization requirements (both mandatory and voluntary).
6) How your will position the product vis-à-vis the competition
7) What will be your promotional mix?
a. Be sure to address how your promotional tactics will effectively reach and serve the targeted audience (e.g. appropriateness)
b. Be sure to integrate digital marketing into your promotional mix
c. What will be your aftersales service engagement strategy
8) Who will be your cooperators and channel partners in the target market?
9) Determine your Sales Price, and gross margin, to estimate the contribution margin from your marketing efforts, and subsequently the break-even point.
ONLY DO NUMBER 8 AND 9. THANK YOU!!!