skip to Main Content

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Final Project – Written Presentation Select a non-chain/non-brand hospitality, t

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

Final Project – Written Presentation
Select a non-chain/non-brand hospitality, travel or tourism business (individual hotel, single restaurant, bakery, night club, brewery, winery, distillery), travel company (regional/charter airline – not a mainline carrier, yacht service – not a cruise line, tour operator, individual travel agency – not an OTA) or tourism organization’s (CVB, DMO, local attraction – not Disney or Universal) web site for review.
Using the textbook and any other supplemental material provided throughout the course, prepare a concise/brief 2 – 3 page written document (using APA style formatting), identify what you find in the company’s website related to the following marketing considerations:
Section One (20 points)
Company Name
Web site address (URL)
Section Two (30 points)
Identify and explain how the core marketing concept of the 4 P’s is represented/reflected in the information presented by the company in their web site:
Product (What evidence in the web site shows the company’s core, facilitating, supporting and augmented products?)
Price (What information is conveyed through the web site that demonstrates the value proposition offered by the company?)
Place (What are the channels of distribution indicted on the web site through which the product can be obtained?)
Promotion (What are the advertising, public relations, sales promotions and personal selling aspects reflected in the web site?)
Section Three (30 points)
Describe the target marketing strategy (positioning) that’s apparent in the company’s web site, and evaluate and specify to which market segment(s) the web site’s information (appeal) is directed.
Section Four (30 Points)
Identify the evident resources (tools) that are integrated into the web site that enable data gathering and market research about visitors to the site.
Section Five (30 points)
Analyze which micro and macro environmental influences are specifically addressed by the information included in the web site. Share an example of one factor from micro and one from macro that are highlighted or mentioned in the information presented. State whether the website utilized this information effectively or ineffectively.
Section Six (30 points)
Differentiate between how the company markets its services on the web site, versus how a manufactured good would be marketed, by identifying their approach to:
Intangibility (How does the web site appear to overcome the intangibility factor?)
Inseparability (What is presented in the web site that connects the target market with the experience?)
Variability (How does the web site convey that there is consistency in experience delivery?)
Perishability (What elements within the web site convey urgency for the target market to take action?)
Section Seven (30 points)
Assess and summarize how well this web site incorporates and represents the marketing concepts and principles covered throughout the course. Provide AT LEAST ONE suggested improvement that could be made to enhance its effectiveness. IMPORTANT: Identify the marketing concept or theory that led to your suggested improvement.

For This or a Similar Paper Click To Order Now

Quality Papers

At, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Elite academic helpers ensure that they craft each paper carefully to match the requirements of the instruction form.

Affordable Prices

Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

Professional Academic Writers

With, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email:


100% Originality maintains a zero-plagiarism policy in all papers. As such, Elite academic essays professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

On-Time delivery

Elite Academic Essays guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

Our Homework Writing Disciplines

Get High-Quality Homework Writing Services
Back To Top