skip to Main Content

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

For this assignment I would like you to review Video Case 1: Chobani: Making Gre

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

For this assignment I would like you to review Video Case 1: Chobani: Making Greek Yogurt a Household Name. This case study is located on pages 21-23 of the Kerin, et al. text. (If page numbers are not exact the case study is located towards the end of Chapter 1).
This case discusses how Chobani created an exceptional line of yogurt products, stimulated interest using targeted promotional strategies, and retailed the line to consumers through major grocery chains. Read it carefully and digest the strategies that deal with the four Ps:
Product
Price
Promotion
Place (distribution).
These strategies are known as the Marketing Mix.
Next, review Appendix A: Building an Effective Marketing Plan on pages 56-70 of the Kerin et al. text. In doing so, you will see how marketing practitioners use the Marketing Mix to develop a course of actions aimed at reaching the company’s strategic goals.
Your Task: assemble these essential pieces of a prospective marketing plan for Chobani:
Mission: Focuses on the activities of Chobani for stakeholders.
Goals: Targets against which the company’s performance are measured.
Core Competency: Abilities to provide high quality products and services.
Customer Characteristics: Main demographics and lifestyle analysis.
Competitors: Companies and products that seek to displace Chobani in the marketplace.
Marketing Objectives: Planned targets against which marketing activities are measured.
Marketing Mix: The four elements included in the marketing plan: price, product, promotion, and place (distribution).
Assignment Instructions
The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not focus on the company’s history and do not retell the case, as it won’t give you any points. The main goal of your essay is to demonstrate that you have gained a solid understanding of the marketing mix and how it can be used to reach the strategic goals of the company.
Be sure to cite the textbook and other sources correctly, so that your academic integrity is not called into question. Your assignment is expected to be 1750-2,000 words (5-6 pages, 12 point font, 1.5 line spacing) and should include an annotated bibliography. The essay should be well written and organized, in proper format (APA, MLA or Chicago), using proper sentence structure and spellchecked.
The How to create an Annotated Bibliography and Research and Library Tips pages of the Course Information documents will assist you in successfully completing this assignment. For further information on how you are graded please review the Writing Rubric.

For This or a Similar Paper Click To Order Now

Quality Papers

At eliteacademicessays.com, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Elite academic helpers ensure that they craft each paper carefully to match the requirements of the instruction form.

Affordable Prices

Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

Professional Academic Writers

With eliteacademicessay.com, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: support@eliteacademicessays.com

.

100% Originality

Eliteacademicessays.com maintains a zero-plagiarism policy in all papers. As such, Elite academic essays professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

On-Time delivery

Elite Academic Essays guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

Our Homework Writing Disciplines

Get High-Quality Homework Writing Services
Back To Top