Marketing blog assignment Please prepare a write-up (limit of 1000 words, not in
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Marketing blog assignment
Please prepare a write-up (limit of 1000 words, not including references) on a current marketing topic in the form of a blog post. Put yourself in the position of an expert explaining a marketing concept, with relevant examples, to someone who is not an expert. The post should be engaging and clear while also illuminating an important marketing concept (e.g., measurement of online ad effectiveness, use of robots in retail) for your reader. The topic should be new and interesting, not something that is already well understood by marketers (or covered in basic business school classes, for example).
The following topics are not new or interesting and I’d prefer not to read about them in your blog posts: AR/VR, chatbots, blind boxes/blind bags, influencer marketing and discussions about the benefits of big data/analytics. Find something else. You’ll have to do research. Remember to properly reference your ideas and not to run afoul of plagiarism concerns. For example, the ideas you write about must be your own or credited to the original source every time you use them.
Provide your name and a post title at the top. Present a visually interesting and easy to read format (e.g., no smaller than 12 pt. font). Pictures, tables, figures, etc. are welcome if they directly contribute to engaging the reader and explaining your concept. Superfluous content (e.g., distracting formatting, images that are ‘for fun’, etc.) should not make it past your final editing stage. You should include a separate reference section with citations done properly (i.e. every idea you borrow from others and every instance of borrowing language from others in quotes and cited).
Please see the grading rubric for this assignment, available in the course syllabus, while preparing your submission.