Identify a key target market you want to develop for your professional brand Fir
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Identify a key target market you want to develop for your professional brand
First, determine where you want to work. Write down answers to the following questions: What kind of job do you want to have? In which industry do you want to work?
Next, search your desired roles on a career site (e.g., indeed.com). Read some of the descriptions for the positions you would like to hold. Determine the skill sets, experience, and types of candidates hiring managers look for.
Identify and write down common keywords from your career searches.
To promote your content, you need to understand the keywords your target markets are using to talk about topics, companies and people
Using keyword tools that you have learned, identifying 10 keywords your target market is presently using.
Write a short paragraph summarizing your target market. List the ten keywords you will using, with a short sentence that provides context about the keyword in relation to your market.
In addition to keywords, your communities are also using hashtags to talk about topics they are interested in on Twitter (e.g., #DigitalMarketing). Using the hashtag digital tool, identify 10 hashtags being used by your target communities.
List 10 hashtags your target market is talking about and using.
Provide a short sentence with each hashtag that provides context about the hashtag in relation to your market (e.g. is there a certain event or issue associated with the hashtag?)
Write a short paragraph summarizing your findings. You may describe your experience using the various tools or predict which of these areas will provide the most insight. Explain how these various categories of information (keywords, hashtags, communities/groups) will fit together to help you build your social persona.