Read Case #5: Nestle: More Trouble in the Baby Market and answer the following q
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Read Case #5: Nestle: More Trouble in the Baby Market
and answer the following questions:
1. This case details one of the most famous PR challenges of the recent past and helps demonstrate the complicating factors when the issues involve more than one country. Analyze the problem Nestle encountered and its public relations response. How would you evaluate the company’s PR response? Was it effective?
2. Discuss the complicating factor in this case that Nestle as an international company.
(If you need other sources, not only the case, you can use them, just reference them)
I do not have the book, so I am struggling giving you the case. I am trying to find the book online or the case, but for now I did not find it. I will continue searching for it.
However, maybe, if you will find it before I do and the site will require a payment, please feel free sending it to me, so I can pay.В
Here is the book detailes:В
Title of Book: International Marketing (11thВ Edition)(2016)
Author(s) of Book: Vern Terpstra, James Foley, Ravi Sarathy
Publisher: Naper Publishing Group LLC