The purpose of this individual written assignment is to learn about why a compan
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The purpose of this individual written assignment is to learn about why a company is struggling by analyzing your findings from secondary research and applying marketing concepts from the course and the textbook. This will also help you develop critical thinking skills and research skills which are essential in the workplace. Please visit the below website and read the article. https://www.cnbc.com/2020/05/15/these-companies-have-filed-for-bankruptcy-since-the-coronavirus-pandemic.html
Please choose one company from list and imagine yourself as an outside marketing consultant. You are hired to critically evaluate the company’s internal and external environments and to provide your marketing recommendations to revive the failing company. Your audience is someone who might have decision-making authority such as a chief marketing officer or a banker. Below are the required elements of this written assignment. 1. Analyze the company’s strategic approach based on the key concepts covered in Chapter 2. For example, what is the company’s core competencies? What is its mission? Does it have a competitive advantage? Do they provide a clear customer value proposition? What are their strengths and weaknesses? Do not just copy and paste information from the sources. Please provide your original ideas and conclusions. 2. Analyze how the external environmental factors (i.e., social, competitive, economic, technological, regulatory) have affected the company and its industry (refer to Chapter 3). Again, please provide your own thoughts and analysis integrated with other sources. 3. Based on your research, why do you think the company is failing? Provide your conclusion. 3. How should the company’s marketing strategies change in the future to revive? Provide your recommendations and justify them. Please apply various marketing concepts from the textbook (e.g., repositioning, target market) in your recommendations. Formatting Requirements
– Citations and References should be in APA format. – You need to cite at least five (5) credible references.
– Do not copy information from the company’s website and other sources – use your own words. – double-spaced, 12pt font. – minimum length: three (3) pages (not including reference page) Please make sure you use the Required Textbook: Marketing, Kerin & Hartley, 15th edition (McGraw-Hill Irwin Publishers)