Most of you are not a marketing manager or part of a marketing team in your comp
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Most of you are not a marketing manager or part of a marketing team in your company, so what does it matter to you how well the company markets their product? Tell us about a company you work for (or worked/volunteered at before) and identify key element(s) of their marketing plan that you were aware of. Explain how you in your role, impacted the marketing plan for greater success now that you can see how everyone is involved in the process somehow. Were you aware of the impact? Did they have a plan (of any sort) that had any of the points in it from page 32, Exhibit 2.2?
For example, I worked at a small family restaurant in high school as a waitress. I found that I talked about how good the home cooked food was and that the family cared about its customers outside of work. This affected the business by creating new customers for the business and I was just a high school worker! PS We had our engagement party there, so talk about positive marketing effect:) This touched stakeholders externally, and created awareness that I was not aware of at the time. There was no formal plan in 1985. It was totally word of mouth in the small town area.
You may use your personal opinion in this forum, but be sure to maintain a scholarly approach — in other words, informed opinions are expected where you link your thoughts/opinions to the course material.
Book Marketing Management 3ed.
Authors: Marshall, G. W., & Johnston, M. W. (2019)
Publisher: McGraw-Hill Education