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Complete a brief, 2,500 word marketing plan for either a business you wish to st

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Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing, and submit it via Turnitin. Note: Please follow the directions below and accompanying rubric
Directions
You must not violate Park University’s guidelines with respect to plagiarism.
Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric (Provide link) for specific point assignments)
Executive Summary
Situation Analysis
Company analysis
Customer market analysis
Competitive market analysis
External market environment
SWOT analysis
Marketing strategy
Target Market
Product
Place
Promotion
Price
Implementation and control
Review the marketing plan templatePreview the document in the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.
You must not violate Park University’s guidelines with respect to plagiarismLinks to an external site.. For additional assistance concerning plagiarism, see the Plagiarism Page.
Format:
Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
Submit your paper to Turnitin via Canvas. Instructions are located here: Submitting Turnitin Assignments (Links to an external site.).
After you submit your plan to Turnitin, you must then make the necessary edits, such as adding citations and paraphrasing, to ensure the originality of your plan. Multiple submissions are allowed up till the due date; however, the final version should have an originality report from Turnitin that is not higher than 15%.
Marketing Plan
In Unit 6, you will complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing, and submit it via Turnitin.
Due Date
Unit 6: By Sunday at 11:59 P.M., CT.
Marketing Plan Rubric
Criteria Exceptional Above Expectations Meets Expectations Does Not Meet Expecations Unacceptable Points
Executive Summary
Pts: 10 to >8
Exceptional summary that clearly communicates critical elements of the marketing plan so that it reads as a standalone document.
Situation Analysis
Includes Company, Customer, Competitive Market, External market, External Environment, and SWOT analyses
Pts: 30 to >26
Demonstrates remarkable understanding of the required elements in a situation analysis that includes a detailed SWOT analysis.
Marketing Strategy
Includes Target Market, Product, Place, Promotion, and Price
Pts: 30 to >26
Excellent description of the target market, and the strategies for each of the 4 P’s (Product, Place, Promotion and Price)
Implementation and Control
Pts: 10 to >8
Excellent description of the implementation and control processes for the marketing plan
Grammar, Spelling and Formatting
Pts: 10 to >8
The report has been very thoroughly spellchecked and proofread. Almost no grammatical or spelling errors. No formatting errors.
References
Pts: 10 to >8
Material used in the writing of this report which is taken from external sources is very appropriately referenced both within the document and on the reference page.
Total Points 100

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