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Purpose The purpose of this assignment is to provide you with an authentic busi

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Purpose
The purpose of this assignment is to provide you with an authentic business case to apply your analytical skills and to reflect on the fundamental marketing concepts you are learning in this course.
Directions
Read Carmex; Setting the Price of the Number One Lip Balm (in Kerin, R. A., & Hartley, S. W. (2020). Marketing: The Core, 8th Edition. Ch. 11, pp. 321-323)
Read the following questions carefully and answer ALL questions, using information in the case study, course reading and viewing materials, and supplemental research.
Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively?
What do you think is a reasonable mark-up for Carmex and its retailers? Why?
Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think competitors are setting their prices?
Write your analytical response to all questions in a Word document and submit it to Canvas.
Submission
Upload your Mini Case Study assignment to Canvas by Sunday 11:59 p.m. US Eastern Time. Click the Submit Assignment button on the upper right corner of the screen. Scroll below for the File Upload box to choose and attach your file for uploading to Canvas.
Your assignment will be submitted to the Turnitin plagiarism prevention service via Canvas. Your assignment content will be checked against Internet sources, academic journal articles, and the papers of other GU students, for common or borrowed content. Turnitin generates a report that highlights any potentially unoriginal text in your paper.
You are allowed one attempt to submit the final version of your assignment as repeated submissions checked via Turnitin will produce inaccurate and high similarity scores that indicate possible plagiarism.
Grading
You will receive a score ranging from 0-25 based upon the quality of your submission. Please refer to the rubric below for more information regarding how your assignment is graded. All Mini Case Study assignments will account for 25% of your total course grade.
Page 5 of 7 in Module 5
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Rubric
BLHS 299 Mini Case Study Rubric
BLHS 299 Mini Case Study Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeDepth of Analysis
10.0 to >8.99 pts
Exemplary
An exceptionally in-depth analysis of the theories and/or concepts presented in the course materials to date. Consistently insightful and well-supported viewpoints and interpretations.
8.99 to >7.99 pts
Competent
A mostly thoughtful analysis of the theories and/or concepts presented in the course materials to date. Usually insightful and well-supported viewpoints and interpretations.
7.99 to >6.99 pts
Marginal
A minimal analysis of the theories and/or concepts presented in the course materials to date. Viewpoints and interpretations are unsupported or supported with flawed arguments.
6.99 to >0 pts
Unacceptable
A lack of analysis of the theories and/or concepts presented in the course materials to date. Viewpoints and interpretations are missing, inappropriate, and/or unsupported.
10.0 pts
This criterion is linked to a Learning OutcomeEvidence of Understanding
7.0 to >6.2 pts
Exemplary
Consistently strong evidence of synthesis of ideas presented and insights gained throughout the module/course.
6.2 to >5.5 pts
Competent
Usually strong evidence of synthesis of ideas presented and insights gained throughout the module/course.
5.5 to >4.8 pts
Marginal
Little evidence of synthesis of ideas presented and insights gained throughout the entire module/course.
4.8 to >0 pts
Unacceptable
No evidence of synthesis of ideas presented and insights gained throughout the entire module/course.
7.0 pts
This criterion is linked to a Learning OutcomeCompleteness
4.0 to >3.5 pts
Exemplary
Response includes all components and each question or part of the assignment is addressed thoroughly.
3.5 to >3.1 pts
Competent
Response includes almost all components and each question or part of the assignment is frequently addressed, though not always thoroughly.
3.1 to >2.7 pts
Marginal
Response is clearly missing some components & some questions or parts of the assignment are not addressed.
2.7 to >0 pts
Unacceptable
Response excludes essential components and/or many parts of the assignment are addressed minimally, inadequately, and/or not at all.
4.0 pts
This criterion is linked to a Learning OutcomeWritten Communication
4.0 to >3.5 pts
Exemplary
Writing is clear, concise, and well organized. Free of language errors.
3.5 to >3.1 pts
Competent
Writing is mostly clear, concise, and organized. There are a few language errors.
3.1 to >2.7 pts
Marginal
Writing is often unclear and/or disorganized & thoughts are expressed incoherently. There are substantial language errors.
2.7 to >0 pts
Unacceptable
Writing is unclear and disorganized & thoughts ramble and make little sense. Full of language errors.
4.0 pts
Total Points: 25.0

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