Outline for a United States Marketing strategy (Samsung). Note do not use the fi
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Outline for a United States Marketing strategy (Samsung). Note do not use the first person singular with the outline provide a short summary and one or two references that will be used in the final portfolio. ** I attached a paper where I explained why I chose Samsung and what strategy will be specifically focused on.**
The following is the details for the portfolio that this outline is going to be used for:
You have chosen a U.S. based company to analyze and turned in an outline. Now it is time to write a well-crafted 8- to 10-page marketing strategy for your chosen company’s introduction of a new product into the U.S. utilizing concepts from the course as the foundation for your strategy.
Your marketing strategy must include the following elements:
An introduction that provides basic data and information about the company (include information about the founder, type of business or industry, product lines, market share, and size).
An explanation of the company’s mission, goals, and corporate strategy.
A rationale for your new product supported by industry information.
An overview of your marketing strategy and justification for your reasoning.
An explanation of how you intend to align the 4P’s, 5C’s, and STP to your marketing strategy.
Short- and long-term measures that will help determine the success of the strategy.
Your marketing strategy should demonstrate thoughtful consideration of the concepts presented in the course and your ability to analyze and develop an organization’s marketing strategy. It should reflect scholarly writing and cite a minimum of five peer-reviewed sources. Document formatting and source citations should be in conformity with the CSU Global Writing Center (Links to an external site.).