Your Task: Use the five characteristics that influence an innovation’s rate of a
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Your Task: Use the five characteristics that influence an innovation’s rate of adoption to evaluate a new product that has not yet been launched. Choose a real product from a real company. You can search for upcoming products in 2021 on Google or social media, or you might look to your favorite brands for product announcements. Once you choose a product, evaluate it using the five characterstics (page 456 of textbook at the end of Introducing New Product Offerings chapter).
Name of product and link to information: _________________________
1. Relative Advantage
Write no more than 1.5 pages double-spaced with Times New Roman font and 1″ margins all around. Try to dedicate about the same space to each of the 5 factors.
I have attached page 456 from the textbook. Please only choose a product that is going to be launched in 2021. Thank you!