The assignment is to develop a comprehensive marketing plan for a start-up, serv
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The assignment is to develop a comprehensive marketing plan for a start-up, service or product (even planning). Event planning would include the planning of private parties, coordinate conventions, trade shows, and weddings.
It should include market analysis, use of a range of relevant marketing tools and frameworks, SWOT analysis, SMART objective setting (specific, measurable, attainable, relevant, timed template) and STP (market segmentation, market targeting, product positioning ). Marketing mix strategy should be outlined including omni-channel communication plan (focused on digital) and KPIs. It should be executed in Power Point/Word and contain at least 15 pages.
I thought maybe some ideas could be taken from here : https://www.bplans.com/event-planning-business-plan/
LEARNING OUTCOMES ASSESSED LO1. To be able to analyse market/business environment, set up objectives and formulate marketing strategy
LO2. To be able to define an effective targeting strategy, consumer profile and experience mapping and brand positioning platform LO3. To be able to formulate compelling marketing mix (7Ps) strategy LO4. To be able build an integrated omni-channel communication plan (digital and off-line)
LO5. To be able to use marketing analysis tools to measure the effectiveness of the marketing strategy