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Part one: answer the question about the case (1. There have been several attempt

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Part one: answer the question about the case (1. There have been several attempts to explain Marvel’s success via competitive strategy but they fall flat: competitive strategy, with this specific case, neither predicts nor explains the outcome. Why?
2. If Marvel had spent more to hire top-tier movie stars, well-known directors, and moved forward the Hollywood Way, would the movies have performed better?
3. Why do or don’t you think Marvel broke the value/cost trade-off?
4. Explain the difference between value extraction and value innovation as well as the long-
term financial impact.
5. Who were the noncustomers Marvel targeted?)
Part two: analysis the company by using Business Model Canvas

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