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Revenue Management Case Study Report (60%) The case study provides you with the

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Revenue Management
Case Study Report (60%)
The case study provides you with the opportunity to develop your understanding of Total Revenue Management by applying concepts studied in class, reading relevant academic articles and observing real practice.
General Objective: Demonstrate analytical and decision-making skills in the context of revenue management Task Details
Critically review the key elements required to implement Total Revenue Management
Compare revenue management principles, strategies and tactics with those developed by
a range of operators in the hospitality and tourism sector e.g. airlines, restaurants,
conference space, spa, parking etc.
Assess Total Revenue Management opportunities in the assigned case study hotel
Recommend application and implementation of Total Revenue Management principles strategies and tactics in Lugano dante hotel
Assignment overview:
1. Identify business opportunities for revenue optimization, driving both revenue and
profitability
2. Generate recommendations to optimise short and long-term revenue
3. Critically review human, technical and financial processes required to maximize revenue
and profit
4. Apply total revenue management principles
Present practical recommendations supported by evidence found in case studies and peer reviewed journal articles
Attached will be some sources
Report Format
Title Page: Assignment Title, your first name and last name, course name, date, University name
Table of contents: Properly formatted with page numbers/List of tables and list of figures Not the actual tables or figures, but the numbered list with table and figure titles and page
numbers where they appear in the text
Background and case issue
References: At least 15 high quality sources.
Assessment Criteria
Pages
Weight
Executive Summary
0.5
5%
Introduction
1
10%
Critically review the key elements required to implement Total Revenue Management
2
20%
Compare revenue management principles, strategies and tactics with those developed by other sectors
2
20%
Recommend application and implementation of Total Revenue Management principles, strategies and tactics
2.5
25%
Conclusion
1
10%
References
1
5%
Presentation, layout, grammar, spelling, etc.
0
5%
Word count and format:
Use the above outline and number the pages of your document. Number and name the figures and tables in the text and report these in the list of figures and tables. These can be placed in appendix if they take too much space in the text. When citing sources, use APA format in the text and in the reference list.
Reading/References
Heo, C. Y. (2017). New performance indicators for restaurant revenue management: ProPASH and ProPASM. International Journal of Hospitality Management, 61, 1-3.
Kimes, S. E., Barrash, D. I., & Alexander, J. E. (1999). Developing a restaurant revenue-management strategy. Cornell Hotel and Restaurant Administration Quarterly, 40(5), 18-29.
Kimes, S. E., & McGuire, K. A. (2001). Function-space revenue management: A case study from Singapore. Cornell Hotel and Restaurant Administration Quarterly, 42(6), 33-46.
Kimes, S. E. (2004). Restaurant revenue management: implementation at Chevys Arrowhead. Cornell Hotel and Restaurant Administration Quarterly, 45(1), 52-67.
Kimes, S. E., & Thompson, G. M. (2004). Restaurant revenue management at Chevys: Determining the best table mix. Decision Sciences, 35(3), 371-392.
Mun, S. G., & Jang, S. S. (2018). Restaurant operating expenses and their effects on profitability enhancement. International Journal of Hospitality Management, 71, 68-76.
Orkin, E. (2003). The emerging role of function space optimisation in hotel revenue management. Journal of Revenue and Pricing Management, 2(2), 172-174.
Quain, W. J. (1992). Analyzing sales-mix profitability. The Cornell Hotel and Restaurant Administration Quarterly, 33(2), 57-62.
Schwartz, Z., Altin, M., & Singal, M. (2017). Performance measures for strategic revenue management: RevPAR versus GOPPAR. Journal of Revenue and Pricing Management, 16(4), 357-375.
Thompson, G. M. (2010). Restaurant profitability management: The evolution of restaurant revenue management. Cornell Hospitality Quarterly, 51(3), 308-322.
Varini, K., Thompson T., & Ryan. C., (2017). Professional development of revenue management leaders. In Proceedings of the 15th APacCHRIE Conference (No. CONFERENCE-2017-094). 31 May-3 June 2017.

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