READ THE NOTES ATTACHED What does Starbucks sell and why are people willing to
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READ THE NOTES ATTACHED What does Starbucks sell and why are people willing to pay for it?” At a minimum your answer should address the following: If I tell you Starbucks product is not coffee; then, what is the product? Identify and explain all the tangible and intangible attributes of the product. Cite at least two feature-function-benefit examples of Starbucks offering. Give your opinion as to why people are willing to pay more at Starbucks.