ead the case study. “Dr. Dre’s Competency: Coolness Factor”. Respond to all part
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ead the case study. “Dr. Dre’s Competency: Coolness Factor”. Respond to all parts of the question by writing a Word essay, that is at least one-page in length, answering all prompts below:
If Beats Electronics’ core competencies are indeed intangibles, such as coolness and marketing savvy, explain why you think these competencies will remain as valuable under Apple’s ownership.
Provide a detailed justification as to why or why not, and support your answers with research.