Write your discussion post in 400-600 words to cover all elements. This one will
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Write your discussion post in 400-600 words to cover all elements. This one will be long – don’t type your response online – type it in Word first and copy/paste into the forum and submit. Do not use textbook case studies for your discussion post.
Following up on your innovation discussed in the Innovation-Development Process in week 2, take a look at the flip-side and discuss this innovation through the eyes of the potential adopter(s) and move through the stages of the Innovation-Decision Process – “the process through which an individual (or other decision-making unit passes from gaining initial knowledge of an innovation to forming an attitude toward the innovation, to making a decision to adopt or reject” (p. 168).
Discuss the following elements as outlined in the model on page 170:
Norms of the social system
Type of knowledge
Discuss the perceived characteristics of the innovation (R.A., Complexity, Compatibility, Observability, & Trialability)
Did they adopt or reject the innovation?
If some rejected the innovation, what type of rejection?
Did reinvention occur? How much? Why?
What level of dissonance was present?
Did discontinuance occur? Why?
What communication channels were utilized throughout each step in the process?
How long did this process take?