First, pick a topic that you could design fear appeals for (e.g. don’t smoke, do
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First, pick a topic that you could design fear appeals for (e.g. don’t smoke, don’t text and drive, do brush your teeth, do exericse, etc…). Then pick two different types of audiences for your message (e.g. old vs young, male vs female, parent vs child, healthy vs sick, urban vs rural, etc…).
How might your message need to be different for a different audience? Take a moment to address how you would cover the four components of the EPPM (severity, susceptibility, response efficacy, and self-efficacy). Would those differ for the different audiences?