Consider one or two the following brands, and discuss a viable brand extension.
Consider one or two the following brands, and discuss a viable brand extension. Provide an example of how one of your favorite brands pivoted and launched new products or services during the COVID-19 pandemic. Review page 42 of the McKinsey report below and discuss how AI can aid marketers in identifying and developing new products/services.
f. Chase Bank
Link to McKinsey Article https://www.mckinsey.com/~/media/mckinsey/industries/advanced%20electronics/our%20insights/how%20artificial%20intelligence%20can%20deliver%20real%20value%20to%20companies/mgi-artificial-intelligence-discussion-paper.ashx
***Also Read Chapter 12 I already uploaded it to additional materials.****