As an individual, conduct a survey of 3 unique luxury brands. Include a jeweler
As an individual, conduct a survey of 3 unique luxury brands. Include a jeweler (Rolex or Cartier), clothing brand (Chanel, or Dior, or Prada), and a third of your choosing (perfumes, timepieces, etc.). As a “mystery shopper,” determine how much the sales person knows about the brand’s heritage, provenance, craftsmanship, etc.
Prepare a 1,500-word report comparing and contrasting the 3 brands, as described above, to see if they truly represent the brand or are just selling products. The introduction and conclusion should each be no more than 150 words, discuss each brand in approximately 400-500 words, and the remainder should compare and contrast the brands.
Clearly presents the main idea appropriate to the topic/assignment and supports it throughout the paper. Exceptionally well presented and argued. Ideas are detailed, well developed, and supported with specific evidence and facts, as well as examples and specific details. Uses appropriate academic resources. Sources are exceptionally well-integrated and they support claims argued in the paper very effectively. References list and in-text references are appropriately cited in APA 7 style.