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The Case: RCG’s Chairman and CEO Richard Fain has asked you and your consulting

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The Case: RCG’s Chairman and CEO Richard Fain has asked you and your consulting team to develop a long-term strategic plan for RCG. He wants to compare a third-party strategic plan for RCG (your team’s plan) to the one being developed internally to corroborate the best course of action going forward. Specifically, he wants you to provide him four deliverables.
1. An External Analysis (of the industry and the environment outside of the company itself)
2. An Internal Analysis (an evaluation of RCG)
3. A Strategy Recommendation & Financial Forecast
4. A formal Video Presentation of your recommended strategy and forecast
Ultimately, your goal is to help RCG not only make it through the difficult times associated with the pandemic but, hopefully, to come out of this turmoil in a better competitive position than when it began.

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