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Question: As discussed in lecture one (slides and video), Amazon may be building

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Question: As discussed in lecture one (slides and video), Amazon may be building an extensive freight delivery network in the future. You may have already noticed that Amazon-branded delivery vehicles are becoming more common. Do you think this represents a potential threat for firms such as Fedex and UPS? What recommendations would you give UPS and Fedex to remain competitive during the next 20 years?
A good short documentary about this topic is available here:
Grading rubric for both posts:
Answers to this assignment are subjective. Therefore, I am only grading your posts based on the following objective aspects:
• Substantive Thoughts Expressed: Your thoughts and positions should be clearly explained.
• Length: Initial posts should be at least 5 sentences long. Response posts should be at least 3 sentences long.
• Completeness: Your initial post should cover all parts of the discussion question(s).
Chapter 1 reading (Pictures 1-10) and slides are attached. The video lecture is not needed, just going over the same information found in the book. Please use reliable/scholarly sources.

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