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Principles of Validity and Reliability in Quantitative Research Design In your p

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Principles of Validity and Reliability in Quantitative Research Design
In your post, address the following:
What are the principles of validity and reliability in quantitative research design?
Why is validity and reliability important?
What are some of the ways a quantitative researcher ensures validity and reliability?
Learning Components
This activity will help you achieve the following learning components:
Develop a foundation for understanding quantitative applied business research processes.
Describe the role of the practitioner/researcher in quantitative research.
Develop processes for translating business problems, opportunities, or challenges into research projects directed at developing practical solutions based in scholarly research and thinking.
References
Use your Doing Research in a Business World text to read the following:
Chapter 6, “Business Research Design: Quantitative Methods.”
Chapter 10, “Designing Descriptive and Analytical Surveys for Business.”
Review the following:
Chapter 6: Business Research Design: Quantitative Methods [PPTX].
Chapter 10: Designing Descriptive and Analytical Surveys for Business [PPTX].
Use the Internet to read or view the following:
Basu, C. (n.d.). Examples of independent variables in business. Retrieved from http://smallbusiness.chron.com/examples-independent-variables-business-22202.html
Creative Research Systems. (n.d.). Sample size calculator. Retrieved from https://www.surveysystem.com/sscalc.htm
Sage Publishing. (Producer). (n.d.). Research methods by Dr. Brenninkmeijer – Variable for research design [Video] | Transcript. Retrieved from https://www.youtube.com/watch?v=kbTU5-HfFKI
Running time: 07:10.
Health Research San Diego. (Producer). (n.d.). What is random assignment? [Video] | Transcript. Retrieved from https://www.youtube.com/watch?v=2aUwql4JW_g
Running time: 3:00.
Use the companion website of your Doing Research in a Business World text to view the following:
Sage Publishing. (Producer). (n.d.). Chapter 6: Business research design: Quantitative Methods [Video] | Transcript. Retrieved from https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-6/videos/author-videos
Running time: 01:20.
Sage Publishing. (Producer). (n.d.). Top tip: Using quantitative methods [Video] | Transcript. Retrieved from https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-6/videos/author-top-tips
Running time: 00:42.
Use the Capella library to read the following:
Newman, A., Thanacoody, R., & Hui, W. (2011). The impact of employee perceptions of training on organizational commitment and turnover intentions: A study of multinationals in the Chinese service sector. The International Journal of Human Resource Management, 22(8), 1765–1787.
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