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The number and flexibility of designs available to a qualitative researcher is b

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The number and flexibility of designs available to a qualitative researcher is both a strength and a weakness of this research methodology.
In your post, address the following:
What are the strengths of qualitative design?
What are the weaknesses?
Why, as applied business researchers, should we consider these?
Recourses
Use the Internet to read or view the following:
Wilson, J. (2014). An introduction to business research [PDF]. In Essentials of business research: A guide to doing your research project (2nd ed., pp. 1–35). Retrieved from http://study.sagepub.com/sites/default/files/Wilson%202014%20-%20CH1.pdf
Phelps, R., Fisher, K., & Ellis, A. (2007). Effective literature searching [PDF]. In Organizing and managing your research: A practical guide for postgraduates (pp. 128–150). Retrieved from http://study.sagepub.com/sites/default/files/Phelps%20et%20al%20-%20Ch7.pdf
Eriksson, P., & Kovalainen, A. (2016). Introduction to qualitative data [PDF]. In Qualitative methods in business research (2nd ed., pp. 81–90). Retrieved from http://study.sagepub.com/sites/default/files/Eriksson%20and%20Kovalainen%20-%20CH7.pdf
Massey University. (Producer). (n.d.). The literature review [Video] | Transcript. Retrieved from https://www.youtube.com/watch?v=jKL2pdRmwc4
Running time: 25:05.
Use the companion website of your Doing Research in a Business World text to view or read the following:
Sage Publishing. (Producer). (n.d.). Top tip: Using academic literature [Video] | Transcript. Retrieved from https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-5/videos/author-top-tips
Running time: 00:39.
Use the Capella University Library to read the following:
Welch, M. (2014). Exploring the impact of communication technologies on business air travel. Journal of Organizational Culture, Communications and Conflict, 18(1), 187–213.
Staller, K. M. (2010). Qualitative research [PDF]. In N. J. Salkind, Encyclopedia of research design (pp. 1159–1163). Thousand Oaks, CA: Sage.

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