Final Exam This exam is worth 100 points. Please answer the following essay ques
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This exam is worth 100 points. Please answer the following essay questions. When addressing these questions please remember to answer the question that is being asked in as much detail as possible as it communicates your understanding of a specified concept or objective.
1. Discuss purchasing behavior influences.
2. Discuss market research and the research process.
3. Discuss the consumer decision-making process.