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2,000 words (+/- 10%). Please do not exceed the word limit. Content beyond the w

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2,000 words (+/- 10%). Please do not exceed the word limit. Content beyond the word limit will be penalised.
This assessment task assists students to:
• Develop an understanding of the principles and foundations of entrepreneurship
• Understand the nature and role of entrepreneurial function in a business/organisational
context; and
• Understand the application of entrepreneurship to a designated industry sector
This assessment task requires students to write an essay based on both academic and practitioner literature support. The main purpose of this essay is twofold. It requires students to explore what entrepreneurship is and then apply the explored findings to a real-world enterprise/entrepreneurial venture of an entrepreneur.
For the first part of this assessment, students should explore the concept of entrepreneurship. This includes exploring around what entrepreneurship is, different definitions of entrepreneurship, key components of the concept and differing/critical views of entrepreneurship. How to structure this part of your essay (academic discussion of what entrepreneurship is) is flexible and open for interpretation, much like the topic, entrepreneurship. You are expected to build an academic discussion drawing from rich body of academic knowledge available in the discipline of entrepreneurship.
The second part of the essay requires students to apply what’s presented in above academic discussion to a real-world application. This is done by selecting an entrepreneurial venture or an entrepreneur of your choice. It is highly advised to consider a new venture or an entrepreneur you are familiar with or passionate about. You will then discuss how the concepts, key elements and other aspects of entrepreneurship discussed in first part is actually applied in the venture or the journey of the entrepreneur you selected. This section requires more of popular media/practitioner literature to support your claims.
As a guide, you essay should include:
• An academic discussion on entrepreneurship that may (not a must to have all these factors discussed as well as to limit to what’s given below) include
What entrepreneurship is in general
A definition of entrepreneurship
Key components/success factors of an entrepreneurial venture Factors promoting and inhibiting entrepreneurial success
• Brief discussion of the entrepreneurial venture or entrepreneur selected
• How the selected venture or entrepreneur has implemented what’s discussed in first part of the essay
• Your final verdict on what worked or did not work in the taken example of an entrepreneur or the venture
Assessment Criteria: Please see marking guide in Moodle for criteria weighting
• Quality of content and structure of report
• Quality of the academic discussion
• Application of the principles from the course to their selected firm/entrepreneur
• Properly used APA in-text references
• Appropriate, quality and relevance of references. (As a guide, provide a minimum of 6 academic references)
As a research paper, students are expected to produce information on their chosen entrepreneurial venture/entrepreneur. As a research paper, one of the purposes of this assessment is to develop student investigative and research skills. Good research skills are of vital importance to entrepreneurs who often need to make their own assessments and discoveries as part of deciding feasibility of an identified opportunity. This ability to research both academic and on industry/market is the foundation skill tested in this assessment.
There are often problems with students confusing themselves with how to present researched information. It is strongly recommended that students read the provided handbooks (link on page 2) and ask their lecturer for help in producing their work to strict academic standards.
University graduates all have strong writing and reasoning abilities and have been stringently assessed during their years as Bachelor students. As an applied degree student, you must attain this same standard. Therefore, students should expect very high levels of academic stringency from lecturers in assessing assignment work.

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