Welcome to the first weekly discussion! You’ll need to address ALL the following
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Welcome to the first weekly discussion! You’ll need to address ALL the following components:
1. Find an example of any form of communication technology (e.g., FaceTime, email, television, blogs, Snapchat, a massively multiplayer online game, texting).
2. Provide a link to information about the technology (e.g., the platform itself, a website about the technology, its Wikipedia page, a video of someone using it).
3. Compare the technology to face-to-face communication based on its affordances. a) How do the technology’s affordances make the technology different from (b-similar to) face-to-face communication?
4. Briefly explain how the technology’s affordances enable a) mass communication, b) interpersonal communication, c) masspersonal communication, or d) some combination of the three.
Choose list 3 of affordance and include in the paper…
1. Bandwidth (aka media richness). It refers to the amount of verbal and nonverbal social cues (e.g., vocal tone, facial expressions) able to be transmitted by a communication channel. For example, FaceTime has greater bandwidth while email has very low bandwidth because you can see your conversation partner’s face, hear his/her voice, which is not available in email.
2. Spatial presence. It is the feeling of being in a mediated space other than where your physical body is located. Virtual reality will be a perfect example for this affordance. It allows you to experience/view things you would otherwise have no chance to experience/view. Check out this video for a recent example:
3.Social presence (aka immediacy). It is “the degree of salience of the other person in the interaction and the consequent salience of the interpersonal relationships” (Short et al., 1976, p. 65). The Facetime vs. email example can also be applicable here. FaceTime demonstrates a greater social presence than email does.
4.Asynchronicity. It refers to a lag between message transmission, receipt, and subsequent response (i.e., the user does not expect instant feedback from the message recipient). Although using the FaceTime vs. email example here again might irritate you, it is the perfect example here! But instead, FaceTime obviously has a low level of asynchronicity than email. Think about why your colleagues would prefer email when communicating about work-related stuff.
5. Editability is the ability to revise messages before sharing. Have you ever edited a message multiple times before sending it to a person you have a crush on? Technologies like iMessage allow you to edit the message until you’re satisfied before sending it. This is impossible for face-to-face communication which thus has low or no editability.
6.Persistence is the relative permanence of communication (i.e., messages are easily captured, saved, replicated, and recirculated and can exist even after the original message is removed). What you sent via iMessage can not be taken back, what you posted online can probably never be taken off, so be careful about what you post.
7.Network Association affords people the ability to identify other group members or users, often through a common “friend” or “follower”. Facebook is a perfect example. You are able to not only create connections with your friends but also connect to friends of your friends or even strangers.
8.Visibility is the degree to which communication is apparent to many others, whether intended or not (it is related to privacy). You can see others’ FaceBook status, others can see yours as well. Toward the end of this term, I will deliver a lecture on how being visible on social media influences your choice of social comparison messages and political messages with social cues (e.g., likes, comments). It’s fun!
9.Personalization is the ability to tailor a message to a specific individual or group. This is a defining characteristic of online communication. Compared to television commercials you see on TV, the commercials you encounter on the Internet are very much tailored to you based on your browsing record. They are highly personalized. You can also personalize messages as you wish based on the target of the messages.
10. Anonymity is the degree to which users feel their true identities can be hidden regardless of how public or private their communication may be. Being anonymous online can be good or bad. It is good because people are more likely to speak up in anonymity. It is bad because it may bring out the worst side of human nature (e.g., uncivil comments, cyberbullying).
11. Accessibility (or exclusivity) the capability of easily achieving or reaching communication regardless of time, place, structural limitations, technological literacy, or other constraints. This is another defining feature of online communication. Email, for example, is not accessible to everyone but only those who have the password. Some Facebook profiles are accessible while others are not.
12.Interactivity the degree to which users can influence the form or content of the medium. Creating social media profiles is an example–you can post/edit anything you want in your profile including a profile picture. And also video games, they are all highly interactive. That is one of the primary reasons why people love it.
13. Multimodality. The extent to which a technology involves several different forms of communication (e.g. images, text, sound bites). This one is straightforward.
14. Searchability is the extent to which or ease of which you can comb through and find information. Think about Google and searching function on Facebook and Twitter.