skip to Main Content

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Topic: Social Media marketing strengths and weaknesses of the Competition Assign

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

Topic: Social Media marketing strengths and weaknesses of the Competition
Assignment Description
Nowadays, it is a company’s ability to track, monitor, and engage on various social media platforms which will help determine success. You need to use both measurable and written marketing analysis to be informed about key areas of your competition.  Visualizing Porter’s five-forces model for analyzing industry profitability as discussed in this module, focus on the following points:
1. Platforms: Have a look to see if your competition only uses the social media standbys of Facebook and Twitter, or if they use other slightly more niche social media platforms. For example: LinkedIn, Tumblr, Pinterest, Reddit, Instagram, and others. Also, see if they engage more often or more effectively on one platform in particular.
2. Frequency: How often do your competitors share posts? What kinds of posts (videos, images, text only)? What time of day are they posting?
3. Following: You want to look at the overall number of followers for your top competitors, and it’s not a bad idea to check back over time, to give you more insight into your competitor’s strategy, how well it works, and if their audience is growing. You can use the tools Tweepi and Follower Wonk to analyze your competitors on Twitter in more depth.
4. Content: Notice if your competitors are promoting their own content offers and articles or if they are giving equal play to other content creators that are in the industry. Also see if they are aiming content to the personalities of buyers or if they are sharing items that don’t really fit their profile; this will help better position your own content to be as relevant as possible for your user base.
5. Response time: How are your competitors responding to customer questions or concerns on social media?  Quick responses are important to consumers, so a company that halts responding after 5pm isn’t in the best position. Aim to provide better customer service than your competitors on social. (credit to  Julie Petersen from her article 10 Ways to find out what your competitors are doing.
https://articles.bplans.com/10-ways-to-find-out-what-your-competitors-are-doing/)
—————————————————————————
Assignment Instructions
For this exercise. you have been assigned the task of reporting back to the manager what the competition is doing.  Although a fictitious scenario, this does takes place in the real world and a great exercise to conduct since it can all be done online! Choose an industry (i.e. , sports, hospitality, entertainment, food or beverage) and select a few of the competitors in that industry.  If you are actually working in the industry you have an invested interest in, then you can use the perspective from the actual company or organization where you work (please use lifeguard as job !!)
To reiterate the concept of Cost Leadership, by Michael Porter, in this module, this strategy describes a way to establish the competitive advantage. Cost leadership, in basic terms, is the lowest cost of operation in the industry. Because of the lower costs, companies are able to charge a lower price for its products and still make an adequate profit. While this can be highly successful, cost leadership may be strenuous to employ.
Researching competitors in your industry may be easier than you think.  For instance, you can read their online material, or even buy their products and services to compare them with your own. Overall, you should analyze what they may do better than you. Questions you can ask yourself about the competition:
A – What is the price range of their product or service?
B – Are their products of a high quality? Provide an example.
C – Should the company differentiate its products or services on something other than cost, such as service or quality?
D – How is their customer service (highly regarded or less than satisfactory? You can usually see this as well from feedback or posts online.
E – Is their marketing material more engaging?
F – Should the company focus on a niche with a less sought-after segment of the market that could be profitable, or compete with the major competitors for the biggest and most sought after market share?
Remember, what goes online stays online, and a response to posts on social media should positively reflect the mission and values of the company. See what you can find about your competitor’s responses where applicable. 
Instructions: Using the five points of Platform, Frequency, Following, Content, and Response time, investigate how the competition is conducting themselves online and report back to the team and manager of your company how the competition is doing.  Please write a minimum of two pages double spaced with headings for each of the five categories as well as the answers to a. b. c. d. e. and f. above. I designed a template, type directly in a Word document.
(Template attached)

For This or a Similar Paper Click To Order Now

Quality Papers

At eliteacademicessays.com, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Elite academic helpers ensure that they craft each paper carefully to match the requirements of the instruction form.

Affordable Prices

Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

Professional Academic Writers

With eliteacademicessay.com, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: support@eliteacademicessays.com

.

100% Originality

Eliteacademicessays.com maintains a zero-plagiarism policy in all papers. As such, Elite academic essays professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

On-Time delivery

Elite Academic Essays guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

Our Homework Writing Disciplines

With a highly diverse team in almost all academic fields including:

English

 

History

Philosophy

Law

Chemistry

Economics

Psychology

Management

Religion

Sociology

Literature

Political Science

Computer Science

Technology

Art

Mathematics

Anthropology

Medical

Finance

Geography

Physics

Marketing

Education

Biology

Science

Accounting

Nursing

Get High-Quality Homework Writing Services