I am introducing a chew toys for dogs that new to the U.S. market.This paper req
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I am introducing a chew toys for dogs that new to the U.S. market.This paper requires a full writing of INDUSTRY and COMPETITIVE analysis for US pet industry.
***we dont have direct competitor,because it is one of its kind.
***our Indirect competitor is: Petsafe® ( the largest manufacturer of electronic pet training products in the U.S.), Bark® (the largest pet supplies subscription box company in the U.S.), Top Paw® (with Petsmart, who always selling similarity products), KONG® (the well-known pet toy company started 1980).
***leave space for 2.4, no need to write in detail
Following is the breif requirement:
1. Industry Analysis (2 to 3 pages)
1.1 Industry Overview – What is the current state of the industry?
1.2 Addressable Market Analysis – Calculate how much revenue the industry currently generates per year. Then determine how much of that revenue you could capture in the first few years of your business.
2. Competitive Analysis (2 to 3 pages)
2.2 Direct/Primary Competition
2.3 Indirect/Secondary Competition
2.4 Barriers to Entry (something that clearly prevents you from entering the market. Note: Just because something is “expensive” does not make it a barrier to entry. You want to be talking about government regulations, military secrets, technological innovation, or proprietary methods or ingredients you cannot access.)
2.5 Weakness(es) Among Competitors (aka “The Big Problem”)