Readings: 1. “Industry Evolution and Strategic Change”, Chapter 10 in Grant, foc
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1. “Industry Evolution and Strategic Change”, Chapter 10 in Grant, focus on pp ***. “Competitive Advantage in Mature Industries”, Chapter 12 in Grant (skip the following pages pp.328-331, 333-335)
Discussion question: Provide an example of an industry in the mature stage of the Industry Life Cycle. What aspects of this industry align with what we would expect to see at this stage? Are there any aspects that do not align? (Please remember, you are to discuss an industry, not a specific company. You may reference and talk about companies, but the focus is on the industry. DON’T USE THESE INDUSTRIES: Bud & Miller, coffee industry (Starbucks &Dunkin), Laptop industry, phone industry, music streaming industry)
Please see the Syllabus for detailed instructions, but a few key points to remember:
1. Integrate concepts from the readings into your posts AND responses.
2. Do NOT use examples from cases we cover in the course. Think of other companies besides the ones we study in this course. (DON’T USE THESE INDUSTRIES: Bud & Miller, coffee industry (Starbucks &Dunkin), Laptop industry, phone industry, music streaming industry)
3.Develop a strong argument and support your statements with specific evidence or details. Be concise and articulate your ideas thoroughly. Explore all parts of the discussion question and get other students to think. A highly accomplished post and response would receive a score of 15 pts. A post or response that references a concept but that does not fully develop its ideas, would not receive a high score.
4.If you copy things to put it in quotations and add a citation. (Citations or references do not count toward the word limit.)