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Q1:What’s is ethics? Define the “deontological moral rules”. Define consequentia

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Q1:What’s is ethics? Define the “deontological moral rules”. Define consequentialism. According to deontological rules, is it morally wrong to lie, even if lying would result in good consequences? According to deontological rules is it morally track consumer behaviors, locations, and medical requirements on an app even if it would result in good consequences? According to consequentialism, is it morally wrong to lie when lying would result in good consequences? According to consequentialism, is it morally wrong to track consumer bahaviors, locations, and medical requirements on app if it would result in good consequences?
Q2: What is primary research and why is it conducted? List and define 2 types of quantitative research and 2 types of qualitative research. When are they used by advertisers? What is meant by consumer insights from research? Provide an example of a consumer insight gained from the research presented in the Maidenform video or the Adweek webinar about consumer loyalty.
Q3: Define paid media, owned media, and earned media. How do these types of media work together and how do they differ. When would you choose one media over the other?
Discuss what effective reach means and how it can be accomplished. Define advertising wearout and how can that problem can be solved?
Define GRP, CPM and CPC.
Q4: Define KPI. List 4 common KPIs. List and define 3 common online advertising metric.
Q5: What are the components of a social media Content and Strategy Review?

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